Last Updated: April 30, 2025
1. Introduction
This Privacy Policy explains how PrimeTime Performance (“we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you use our website (www.primetimeperformancenc.com/home) services and communications (collectively, the “Services”). By using our Services, you agree to the practices described in this Privacy Policy.
2. Information We Collect
We collect personal information through various means, including:
Personal Information: Name, email address, phone number, payment details, and other information you provide during registration, membership sign-up, or communication with us.
Usage Data: Information about how you interact with our website and Services, including IP address, browser type, device information, and session data.
Communication Data: SMS and email data collected through our communication channels (e.g., SMS opt-ins, email subscriptions).
Third-Party Data: Information shared by third parties, such as payment processors or service providers.
3. How We Use Your Information
We use your personal information for the following purposes:
Providing Services: To manage your membership, personal training, and communication with our team.
Communication: To send SMS and email messages about your account, class schedules, promotions, and facility updates.
Marketing: To send promotional materials, newsletters, and updates (with opt-out options).
Improving Services: To analyze usage patterns and enhance our offerings.
Legal Compliance: To comply with legal obligations, such as anti-fraud measures or law enforcement requests.
Note: We do not share your SMS or email data with third parties for marketing purposes unless you explicitly consent to such sharing.
4. Sharing Your Information
We may share your information with:
Service Providers: Third-party vendors (e.g., Twilio for SMS, payment processors, and email platforms) to deliver services.
Legal Compliance: Authorities or courts in response to legal process or to enforce our Terms of Service.
Business Transfers: In the event of a merger, acquisition, or bankruptcy, your information may be transferred to a successor entity.
Important: We will not sell your personal information to third parties for marketing purposes without your explicit consent.
5. SMS Communication
Consent: By providing your phone number, you consent to receive SMS messages from PrimeTime Performance. These messages may include class reminders, membership updates, promotions, and facility announcements.
Opt-Out: To stop receiving SMS messages, text STOP to (336) 443-5996. For assistance, text HELP to the same number or visit
www.primetimeperformancenc.com/home.
Message Rates: Message and data rates may apply.
6. Email Communication
Consent: By providing your email address, you consent to receive email communications from PrimeTime Performance, including membership updates, class schedules, and promotional offers.
Opt-Out: To stop receiving marketing emails, click the “Unsubscribe” link in any promotional email. Transactional emails (e.g., account confirmations) are essential to your account and cannot be opted out of.
Data Use: Your email address may be used for marketing purposes unless you opt out.
7. Your Rights
You have the right to:
Access: Request access to your personal information.
Correct: Update or correct your personal information.
Delete: Request deletion of your personal information, except where we are required to retain it for legal or operational reasons.
Opt-Out: Stop receiving marketing communications (SMS or email).
Data Portability: Request a copy of your data in a structured, commonly used format.
To exercise these rights, contact us at [email protected]
or update your preferences in your account settings on our website.
8. Data Security
We implement reasonable security measures to protect your personal information, including encryption, access controls, and regular audits. However, no method of data transmission or storage is 100% secure, and we cannot guarantee absolute security.
9. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. When your membership ends or you request deletion, we will securely delete your data unless required to retain it for legal or regulatory reasons.
10. Cookies and Tracking
We use cookies and similar technologies to enhance your experience. You can manage your cookie preferences through your browser settings.
11. International Data Transfers
Your information may be transferred to countries outside the European Economic Area (EEA) or the United Kingdom. We ensure that such transfers comply with applicable data protection laws, including the EU-U.S. Data Privacy Framework.
12. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of material changes via our website or email. Your continued use of the Services constitutes acceptance of the updated policy.
13. Contact Us
For questions about this Privacy Policy or to exercise your rights, contact us at:
PrimeTime Performance
1247 North South Street
Mount Airy, NC 27030
Email: [email protected]
Phone: (336) 443-5996